I’m an Owner. Should I be worried if my Associate wants to create a Personal Brand and Website?

A live online webinar for Practice Owners who want clarity and confidence when navigating Associate branding, patient loyalty, and long term practice stability.

Tuesday 3rd March 7.00pm- 8.30pm

The Real Question

Most Owners are quietly thinking…

Associate branding can feel threatening. This session helps you assess real risk, avoid reactive decisions, and protect practice value with calm, strategic thinking that helps rather than hinders growth.

You may be wondering:

Will patients follow them if they leave?
Is my associate going to be a future competitor?
Does this weaken my Practice Brand?
How do I set suitable boundaries?
How does this impact my Practice marketing?

This webinar is designed to help you respond thoughtfully to Associate branding with policies and conversations that protect patients, culture, and long term practice value.

Who is this for

  • Practice Owners managing Associate Dentists who are thinking about a website or online presence
  • Practice Owners concerned about patient loyalty and the risks of Associate autonomy
  • Practice Owners wanting clear, fair, professional boundaries that create win-win situations

Why this matters now

  • Patients are increasingly choosing clinicians, not just practices
  • Many Associates are going to do this, your ability to manage them appropriately is key
  • Modern practices align growth, they don’t block or restrict it.

You will Learn…

  • If Associate Branding is suitable for your Associates and how it can benefit you and your practice.
  • How to talk to Associates who approach you about Branding themselves
  • The importance of your Associate contracts and the boundaries you set
  • The advantages and disadvantages of Associates with brands
  • What a safe, effective and professional Associate website should include
  • How to reduce turnover by aligning ambition and structure.
Introducing

Your Webinar Hosts

Boasting a joint 25 years of Marketing and Branding experience

Dr Jamie Workman

Associate Dentist & Educator
Dr Jamie’s journey in the dental field has been shaped by a relentless pursuit of knowledge, innovation, professional growth and helping others. A dedicated, career-long Associate, he maintains his private clinical practice 3 days a week whilst turning his focus to helping other Associate Dentists maximise performance and fulfilment in their careers. Recognising the unique challenges and opportunities faced by Associates and the Practice’s they work with, he founded The Associate Dentists Academy, in collaboration with Prime Practice in 2022. He brings 20 years of hands-on experience, a profound understanding of communication, psychology and the business aspects of dentistry and brings a deep-rooted passion for dental care to all his educational initiatives. Dr Jamie is a highly engaging speaker, thought leader and advocate for professional growth. He is committed to providing young Associates with knowledge, strategies and tools to alter the trajectory of their careers.

Chaz Puett

ANZ Manager Great Dentist Websites
Chaz Puett is a dental marketing specialist who works with dentists all over Australia to help them grow their practices and build a strong online presence. He has spent years working exclusively in the dental space, helping practices attract the right patients through well built websites and practical digital marketing strategies.
Chaz focuses on creating functional, high performing dental websites supported by SEO, paid advertising, and ongoing marketing that actually drives enquiries and bookings. He works with practices of all sizes, from independent clinics to growing multi location groups, and tailors his approach to suit how each practice operates.
Alongside practice marketing, Chaz also works closely with associate dentists who want to build their personal brand. He helps associates create websites that are centred on them as individuals, showcasing who they are, how they practise, and what makes them different, so patients can connect with the dentist behind the name.

Still CURIOUS?

If Associate’s Personal Branding has crossed your mind even once, this session will help you think clearly before making decisions that shape your relationships, reputation and future.

FAQ

Our default position is no replays, we feel its a fair exchange for you to give an hour and a half of your time for the effort we have put into making this valuable for you.

You will earn 1 ‘non-scientific’ CPD point for your attendance, that will be sent as a PDF certificate to your email if you stay till the end.

We offer a webinar at the same time, the day before (Tuesday 2nd March) specifically for Associates that are or may want to personally brand themselves and build a quality web presence.

We offer 8 x 15 minute Clarity sessions for owners considering encouraging their Associates to develop a Personal brand, where you can meet virtually with Dr Jamie to discuss your personal practice circumstances and get guidance on your next steps. Details will be provided at the end of the Webinar on how to sign up.

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